7 ways you can support small businesses
If you're keen to support small businesses and would value some ideas about how to do it, you've come to the right place. I asked some fellow business owners what help they find most valuable, and this is the list they came up with:
1. Use Their Services
Our 6 reasons to support local blog outlines the value of patronising small businesses. With so many compelling reasons to #supportlocal, it can transform your experience as a consumer while supporting and encouraging small businesses.
2. Recommend Their Services
Your friend suggests a night out? Recommend an independent restaurant you've heard good things about.
See a post asking for gift recommendations on Facebook? Tag an independent shop with products you've been admiring.
Hear a friend is launching a business? Tell them about a great insurance broker you know!
3. Write Reviews
People trust other people. 63% of customers are more likely to make a purchase from a site with user reviews. Consumer reviews are nearly 12 times more trusted than a business' own description. The more reviews an organisation has on Facebook, Google, LinkedIn, etc., the more trusted and credible it becomes, leading to more business.
4. Interact on Social Media
Algorithms can hide small business posts unless there’s interaction.
Like posts to encourage the team and increase visibility.
Share valuable posts to boost reach.
Post links in relevant Facebook groups to reach a wider audience.
Example: Sharing a blog on a relevant page generated nearly 1,000 web visits in a single day!
5. Visit Their Website
Clicking through to a website signals to Google that the site is valuable. Navigating multiple pages and returning later shows relevance and expertise, which can improve search rankings. Every visit counts.
6. Comment on Their Blog
Giving feedback and engaging on blogs adds credibility to a business and impresses Google.
7. Bring a Friend and Introduce Them
Personal introductions build rapport, trust, and community. Many thanks to Russell Mills of ChatHeroes for suggesting this addition to our original list.
8. Use Your Magic Touch
A business often needs at least 5 “touches” with a consumer to secure a sale. Repeating interactions—recognition, recommendations, and engagement—gives small businesses a head start and builds awareness.
Final Thoughts
This is a working document, so please share your own suggestions about supporting local businesses.
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Also, check out some outstanding businesses we love to shout about in our blog, including:
Talbot Jones Risk Solutions is an insurance brokerage specialising in SME and charity insurance. Contact us for a free insurance review, quotation, or advice.
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