Applying for Jobs: The EmployabilitySeries By Joanna Scott
In our employability series, our Kickstart Marketing Assistant, Joanna, shares her experience of working with us and her journey to change career path following her studies. This series of blogs draws on the book From Learner to Earner by Sophie Milliken, independent research, and relatable stories about the process of finding employment. Use these insights to support, inspire, and encourage Kickstart team members in your organisation or anyone seeking employment.
Tailor Your Application
Once you’ve researched your chosen sector and crafted a polished CV and cover letter, it’s time to send off your application. Waiting for a response can feel discouraging, especially if it takes a long time, but remember: many others are in the same boat, and new opportunities are always emerging.
It’s tempting to send out generic applications en masse, but Joanna found that tailoring each application to the company and role dramatically increases your chances of success. Take the time to understand the organisation’s mission, values, and the responsibilities of the role. Personalised applications show employers that you’ve done your homework and are genuinely interested in the position.
Use Available Support
You don’t have to navigate the application process alone. Job Centres, careers advisors, and employment bureaus are invaluable resources. Joanna admits she initially struggled to change career direction until she booked an appointment with a careers advisor. The guidance she received helped her create a clear plan based on her skills, experience, and goals.
Research the Role and Employer
Before applying, make sure you understand the role and the company. Many candidates reach the interview stage only to realise the job or company isn’t a good fit. Research prevents wasted time and ensures you apply to roles where you’ll thrive.
Timing also matters. Applying during standard business hours, ideally in the morning, increases the likelihood of a prompt response.
Email Etiquette and Follow-Up
When sending applications via email, always check for typos, ensure the correct recipient is addressed, and keep your message professional. Follow-up emails are appropriate about a week after applying. Anything sooner can appear pushy, while too long may make you seem uninterested.
Make Yourself Known
Before applying, consider reaching out to people in the company to make a positive connection. Follow the company on social media, attend sector events, or connect through mutual contacts. Many job postings include an email for informal questions—use this opportunity to demonstrate curiosity and initiative.
Even small, relevant interactions can help you stand out and give the employer a positive impression of your engagement and enthusiasm.
Further Resources
Joanna recommends the following resources for additional guidance on job applications:
Sophie Milliken’s From Learner to Earner Resources
Barclays LifeSkills: 5 Tips for Writing a Great Job Application
